If you don't read the foodie blogs, then you may not know what a stir that no-knead bread caused. The blogosphere, usenet and the rest of the Internet went wild. There were reports of a run on instant yeast in Manhattan. People all over the world began baking the bread and reporting on-line: see here, here, here and here.
Many uploaded pictures of their loaves to Flickr.
The article was "most e-mailed" for a week, and still seems to have legs. Folks are adapting the recipe to make it whole wheat, or olive, or sourdough, and so on. Peter Reinhart, the prolific baker, teacher and cookbook author, says he may have to add a chapter to the book he's finishing just to accommodate this new technique.
One commenter thinks it's a sign of the end of the Atkins low-carb era. Bread is back!